The Automation Journey Episode 3

Most automation failures don’t start with bad technology. They start with automating the wrong process – or taking a manual workflow and dropping robots into it without ever stopping to ask whether the process itself makes sense to automate.

Troy Donnelly has spent nearly three decades designing, implementing and operating automated systems – from running an automated 3PL to leading Toyota’s global autonomous vehicle strategy. Throughout that time he’s developed a clear view on why so many automation projects underdeliver. It’s rarely the technology.

In Episode 3 of The Automation Journey, Troy shares the hard-won lessons behind choosing what to automate, why process redesign is non-negotiable before the robots arrive, and how to avoid the trap he calls “paving the cow path.

What’s next?

Subscribe, review, and share with others who are evaluating or implementing automation and want to know what it really takes to make it work.

Visit Rocrich to discover how their team helps operations and engineering leaders implement mobile automation in even the toughest manufacturing and logistics environments. Connect with Colin Hutchings and Troy Donnelly on LinkedIn. You can also follow and listen to The Automation Journey on Apple and Spotify.

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